Fashion meets digital.
Saks Fifth Avenue is renowned for its superlative selling services and merchandise offerings. The best of European and American designers for men and women are sold throughout its 39 stores servicing customers in 22 states.
I helped led in various projects ranging from User experience for mobile to creating new and maintaining current UI Kits.
ROLES
PRODUCT DESIGN
EXPERIENCE DESIGN
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Site refresh and test new UI brand elements.
One of the core tasks I was assigned to was to update the visual style and UI of current pages. I was worked on creating and introducing a semi-new branding UI style and create an updated design system kit.
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BTS Saks design system and components.
While at Saks, I created a new branding design system and updated various current design systems and components blocks/sections, below of some samples of those systems I was creating at the time.
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New mobile focus.
A larger focus was refreshing the mobile experience for users as it is the most engaging space and one of the neglected sectors of a lot of industries and thus we wanted to break into a new more robust shopping experience for mobile users.
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